In two online sessions a week apart, we refine the challenge, identify a mix of people to serve as touchpoints throughout the process, and call out the hunches, assumptions, and hypothesis that will inform what we tackle in Workshops.
Working shoulder to shoulder and armed with information & empathy from Drawing Boards, we leverage activities that create a slew of ideas, test them quickly, and validate them on-site with key touchpoints. All in two days’ time.
After the excitement of Workshops, we synthesize the best concepts into a clear roadmap that outlines next steps: What we need to build, how long it’ll take, and the investment of time and funding required to make it happen. Our roadmaps help drive confident decisions.
Our process goes beyond traditional methods by ensuring that we validate design approaches with touch-points and by modeling experiences using real content and data whenever possible.
This phase results in a robust document and, when necessary, a clickable prototype that brings the technology to a point of tangibility that makes you confident in taking the next steps. Tears of joy anticipating the innovation getting built are not uncommon at this stage.
The alpha release will focus on the core experience that serves as the heart of the platform. All other features will either be mere stubs or go untouched altogether. Our goal is to ensure we get the core of the innovation right, then build and iterate from there.
The Beta phase takes into account learnings from the Alpha release, and integrates the features that round out the experience. Beta release will be functionally complete but still carry some known issues as well as lack comprehensive testing across operating systems and/or devices.
This phase is all about coordinating the team involved in the product development cycle with other teams such as marketing and communications, as well as planning for a smooth introduction of the technology into a broader pilot phase that will allow us to listen and learn about what works and what doesn’t in a limited-release environment.