Screens come in all sizes; responsive web design isn’t an option anymore—it’s essential to creating seamless user interfaces (UI) and user experiences (UX) that adapt to every device. As digital expectations evolve, businesses must ensure their websites are optimized for diverse audiences. At CauseLabs, our website design services focus on serving North American clients while maintaining a global perspective, ensuring digital experiences are seamless, accessible, and user-friendly for all.
To achieve this, we have identified 4 primary breakpoints for 2025:
- XL: 1366px (Large desktops)
- L: 1024px (Small desktops and tablets)
- M: 768px (Tablets)
- S: 480px (Mobile phones and other small devices)
These breakpoints are grounded in extensive data analysis of screen resolutions, user behavior, and accessibility standards. They reflect our broader strategy to create user-centered designs that deliver seamless, user-friendly experiences tailored to your audience. To achieve this, understanding your audience is key.
Let’s dive into why we chose these breakpoints.
Understanding the Data: North America vs. Global Trends
When determining screen breakpoints, we began with data from StatCounter for November 2023 – November 2024. We analyzed both North American and global trends to strike a balance between regional dominance and global accessibility.
Desktop Resolution Stats
| Resolution | North America (%) | Worldwide (%) |
| 1920×1080 | 22.72% | 24.01% |
| 1366×768 | 8.54% | 11.69% |
| 1536×864 | 8.05% | 11.56% |
| 1280×720 | 4.95% | 6.11% |
| 1440×900 | 5.61% | 4.53% |
Tablet Resolution Stats
| Resolution | North America (%) | Worldwide (%) |
| 768×1024 | 17.57% | 18.95% |
| 810×1080 | 12.96% | 11.05% |
| 820×1180 | 8.08% | 8.22% |
| 1280×800 | 7.31% | 6.42% |
Mobile Resolution Stats
| Resolution | North America (%) | Worldwide (%) |
| 375×812 | 16.79% | 5.45% |
| 390×844 | 13.72% | 6.91% |
| 393×852 | 7.77% | 3.67% |
| 430×932 | 7.23% | – |
| 360×800 | – | 10.6% |
Why These Breakpoints?
XL: 1366px
Rationale: 1366×768 is the second most common desktop resolution globally (11.69%) and popular in North America (8.54%). It provides a balanced baseline for larger screens while still ensuring a great experience for users on larger displays.
Coverage: This breakpoint ensures optimal layouts for over 50% of all desktop users.
L: 1024px
Rationale: 1024px effectively serves both small desktops, laptops, and tablets. With many tablets reporting resolutions like 768×1024 (17.57% North America, 18.95% global), this breakpoint ensures layouts adjust smoothly across common tablet sizes.
Coverage: Covers tablets and smaller desktop resolutions, accounting for nearly 30% of tablet users.
M: 768px
Rationale: This breakpoint aligns perfectly with standard tablet resolutions, particularly 768×1024. It allows websites to adjust layouts for tablet portrait mode, where vertical space matters most.
Coverage: Dominates the tablet category, covering over 18% of global tablet users.
S: 480px
Rationale: Mobile screens are becoming increasingly diverse. Breakpoints between 375px and 430px serve the majority of modern devices, such as iPhones (375×812, 16.79% North America) and Android devices (390×844, 13.72%). By choosing 480px, we ensure support for larger modern smartphones without sacrificing smaller screens.
Coverage: Serves nearly 50% of mobile devices, ensuring layouts remain flexible and readable.
Accessibility: Designing for Everyone
While resolutions provide a technical foundation, accessibility ensures your website reaches and serves everyone, regardless of device, abilities, or connection speeds. Accessibility is at the heart of what we do at CauseLabs. We follow WCAG standards to ensure every user has a seamless experience. We focus on ensuring our designs meet the highest standards, incorporating essential website accessibility features to serve all users effectively. Important factors include:
- Readability: Ensuring text remains legible with appropriate font sizes and contrast, enhancing usability.
- Touch Targets: Designing for comfortable interaction with buttons and links optimized for mobile users.
- Performance: Optimizing load times and responsiveness for users on slower networks or older devices. We use tools like Google Lighthouse to identify areas for improvement and ensure a seamless user experience.
- Inclusive Design: Creating layouts that work with assistive technologies, making your site welcoming for all.
Insights for the Design Process
When working through the design phase of any web project, it’s critical to consider your audience. Understanding your users is crucial. Our strategic approach ensures that your website not only meets but exceeds user expectations, aligning with your organization’s goals. While we don’t specifically mention responsive design principles in our approach, it has been built into our standards and strategy to reach users where they are and how they consume content. (You can read more about it in the MDN Web Docs.) Crafting responsive designs means prioritizing these steps:
- Know Your Users: Analyze audience data to focus on the devices and breakpoints that matter most.
- Content Flexibility: Ensure grids, text, and images adjust naturally to maintain clarity across all screen sizes.
- Rigorous Testing: Test designs on real devices and emulators to catch inconsistencies early.
Why Partner with CauseLabs Early On?
Digital strategy is about more than design—it’s about creating digital experiences that align with your goals, connect with your audience, and drive results. Engaging CauseLabs early ensures your website’s success with:
- Data-Driven Insights: Decisions based on user trends and comprehensive data analysis.
- Holistic Planning: Solutions that seamlessly integrate user experience, accessibility, and performance strategies.
- Future-Proof Design: Long-term scalability saves you time and costs, ensuring adaptability in a changing digital landscape.
Putting it all together.
At CauseLabs, our goal is to help mission-driven organizations craft exceptional digital experiences for their users.
Whether you’re launching a new website or rethinking your digital strategy, investing in thoughtful planning and professional expertise ensures that you’re positioned for success. Staying ahead of evolving trends, like those noted in new trends for nonprofit websites, is key to maintaining a competitive edge. Partner with CauseLabs to craft a responsive, inclusive, and effective web presence for 2025 and beyond. Let’s collaborate on your digital strategy goals.
