Imagine a single spark igniting a movement that reshapes an organization’s entire mission. Fueled by the success of their Climate Innovation Challenge (CIC), Climate Advocates Voces Unidas (CAVU) made a strategic decision to shift their organizational focus towards activating our youth in climate change.
This bold move was inspired by the remarkable impact their initiatives had on engaging youth and driving innovative solutions for sustainability. What started as a successful program soon became the cornerstone of their mission, guiding CAVU towards a future where every action and every project is aligned with igniting the next generation to lead the fight against climate change.
CAVU approached CauseLabs with a vision that was both bold and inspiring: to pivot their focus towards a new direction—The Climate Innovation Challenge (CIC)—while preserving their rich historical roots.
The Catalyst for Change
For years, CAVU had been a beacon of environmental advocacy, but as the global climate conversation shifted, so too did their mission. They recognized the need to engage more actively with the youth, the very generation that will inherit the Earth and its challenges. However, their website, the digital gateway to their efforts, did not reflect this new chapter.
The challenge was not about a new look; it was about creating a platform that could carry the legacy of the past and the promise of the future.
Uncovering the Hidden
Our journey with CAVU began with a thorough website audit, a deep dive into what lay beneath the surface. What we found was concerning: a security breach and a performance lag due to years of piled-up, outdated data. Before we could dream about the future, we had to secure the present.
Immediate steps were taken to cleanse the site of malicious files and optimize the old data, setting a clean slate for what was to come.
A Design That Speaks Volumes
The redesign of CAVU’s website was not about aesthetics—it was about making a statement. We introduced vibrant, colorful paint splatters in the design to symbolize creativity and youthful energy, aligning with the CIC program’s dynamic nature.
Each element, from the top bar featuring CAVU’s colors to the new youth advisory board page, was crafted to reflect a seamless blend of old and new. It was essential that while the site invited innovation, it also honored the legacy that had paved the way.
Integrating the Past with the Present
One of the most significant challenges was integrating the existing content, which varied widely in style, into the new design. With no previous style guide and hundreds of pages at play, creating cohesion was no small feat. Yet, it was crucial—this content held CAVU’s history, SEO, and credibility.
The solution? Adding elements to the custom designed pages that would allow them to keep their look and feel, but bring cohesiveness so that visitors would know they had not left the CAVU website. We applied a redesigned footer and strategic use of their brand’s colors across all pages to ensure a unified look that felt fresh yet familiar.
The Outcome
Today, CAVU.org stands as a testament to the power of transformation. The website not only mirrors CAVU’s renewed focus on climate innovation but also serves as a platform that invites young minds to engage and drive change. It’s a perfect blend of honoring the past while forging a path forward.
Join the Movement in Activating Our Youth
Visit CAVU.org and encourage youth to engage in their CIC Program.
CAVU’s redesign is an example of how an organization can transform its digital presence to lead with purpose. Have you considered how your organization engages with future generations? Are you considering a rebrand or a website redesign? Reach out—let’s see how we can bring your vision to life and make a lasting impact together.
