Gen Z’s shopping habits as digital-first consumers are reshaping e-commerce with channel-less strategies, seamless experiences, and collaborative innovation.
UX Design
Best practices and insights into user experience (UX) design to create accessible and engaging websites for nonprofits.
How Emotionally Intelligent UX Design Affects Your Business
Great UX design isn’t about functionality or appearance alone—it’s about creating an emotional connection with your customers. When users interact with your website, how they feel can significantly impact their decision to stay, engage, or even make a purchase. Emotional intelligence (EQ) plays a critical role in this. While there are technical standards and best […]
How a Website Redesign Can Double Your Sales in 2025
When Susan Alexandra embarked on their website redesign, they aimed for more than a fresh look. The result? A vibrant, interactive online experience that reflects their brand’s playful personality and helped double their sales. As Inc. highlights, “the Susan Alexandra website had remained in its rudimentary state since the brand’s launch. The company grew, though […]
Your Website Redesign Could Learn from Inside Out 2
Why a Kid’s Movie Matters for Your Website Redesign Have you seen Pixar’s Inside Out 2? This animated film dives deeper into the emotional complexities of adolescence, introducing new emotions like Anxiety alongside Joy, Sadness, and others. Just as Riley’s emotions drive her decisions, this movie highlights the significance of emotional balance and understanding—a concept […]
What Can Prototypes and MVPs Teach Us About Our Next Big Idea?
Have you ever wondered how the latest tech gadgets or apps you use came to be? It all starts with an idea. From that spark, creators dive into a process filled with prototypes and Minimum Viable Products (MVPs). These aren’t just industry buzzwords; they are critical steps in turning a bright idea into a product […]