Nonprofit Marketing

A man sits at a desk looking at a screen with 6 people in boxes on a conference call.

User Behaviors Shaping the Web

The COVID-19 pandemic is changing user behaviors shaping the web. Whether it’s the rise in remote work, the increase in families opting to homeschool, or the boom in next-day deliveries, learning from these behaviors can help your nonprofit adapt to emerging technologies. What User Behaviors Shaping the Web Mean for Nonprofits Behaviors people engage in […]

A man sits in front of a computer holding a notebook, post it notes and pens are around the desk representing our new for transitioning to and adopting digital technologies.

Adopting Digital: Is Your Nonprofit Keeping Up?

More than 110 million people in America wear an Apple Watch. Most people use them for telling time and tracking their step count. They may even read texts or answer calls on the device. But did you know that you also can use the watch to pay for items, translate languages, open your garage door, […]

A woman in a yellow shirt holds her phone in her left hand and a credit card in her right hand. Her face is not showing.

Gathering and Using Donor Data Responsibly

Your nonprofit’s mission is important, and you want to make the most significant impact possible. Which means you can’t depend on one-time donations and you invest time and process into using donor data to understand your donors. You have to cultivate relationships with donors. Using their data responsibly can convert one-time donors into recurring givers […]

A woman bends down in the back of a truck picking up a box of food. She is wearing a white hat, white shirt and green pants. A man is walking away from the truck carrying boxes of food. It looks as if they are working at a food bank

Keys to Marketing Your Nonprofit

If your nonprofit’s marketing consists of regularly updating social media and hosting an annual benefit gala, you could be missing opportunities to connect with people who need your help and donors willing to assist. Creating a plan and being consistent in marketing your nonprofit is essential for growing and maintaining it. You don’t have to […]

A team working on website strategy on a whiteboard

Why Your Nonprofit Website Needs Strategy

You can’t build a house without a solid foundation and expect it to last. The same is true for a website, which is why your website needs strategy. A digital strategy establishes the overall direction your website will follow. It acts as a North Star, providing a digital purpose and aligning it to your nonprofit […]

Business workers having a conversation and woman looking at the camera with masks on.

Marketing in a Pandemic

Living during a pandemic is hard. Working during a pandemic is challenging. Knowing the best way to market your business during, and after, a pandemic is a perilous journey at best. Catastrophes happen. Storms bring floods and high winds. Fires sweep through mountains and plains. Plagues and pandemics spread across land and seas. No matter […]